FIERAMESSE & RESEARCH CENTRE LAIMBURG PRESENT

New dynamics in the US apple industry - Day 1

Interpoma Congress 2022 - Thursday 17 November 2022

Each edition of the congress addresses the latest trends in the apple sector in the presence of experts from all over the world. And there will be no shortage of innovations this year too, starting with the new coordinator: Walter Guerra, head of the Pomology Working Group at the Laimburg Research Center since 2005 and the center’s deputy director since 2021, will be presenting two exciting topics and ten top-notch speakers in his debut in this role.

The first day will be chaired by Gerhard Dichgans, who was director of the trade association VOG for almost 30 years, and will focus on the latest developments in the apple sector in the United States. Following Dichgans’s introduction to the subject will be Tim Welsh of Columbia Fruit Packers, Susan Brown of Horticulture and Plant Breeding Sections Cornell AgriTech, Tom Barnes of Category Partners, LLC, and Stefano Musacchi of Washington State University. Speaking from the perspective of the farmer, the variety breeder, the marketer, and the researcher/consultant, the four speakers will dive deep into the ongoing and emerging upheavals in US apple production.

09:00

Introduction. Rise and fall of Red Delicious

Introduction by the chairman, Gerhard Dichgans

09:20

Change or Be Changed!

The Future of American Farming is Now

  • Tim Welsh, Columbia Fruit Packers
09:50

Apple breeding and marketing in the US

The changing landscape of apple varieties.

  • Susan Brown, Horticulture and Plant Breeding Sections Cornell AgriTech
10:20

Coffee Break

10:50

U.S. Apple Retail and Consumer Dynamics

  • Tom Barnes, CP Category markets
11:20

Innovations through R&D and Extension

  • Stefano Musacchi, WSU
11:50

Round Table and questions from the floor

Round table with all the speakers directed by the chairman

Main Partners