At Fiera Bolzano, a groundbreaking initiative is growing - BEAM, a platform ready to redefine hospitality globally. As an idea of the team, together with Thomas Mur and Martin Luible, BEAM aspires to start a movement - a 'Davos of hospitality'.
The acronym embodies 'be ambitious,' signifying a call to action for future-focused visions and practical solutions. Unlike targeting specific sectors, BEAM invites all passionate stakeholders in hospitality, those igniting change and those eager to join this visionary community.
Why BEAM? It's about preparing the industry for imminent
paradigm shifts: climate challenges, digitalization, evolving
customer demands. This isn't just a summit; it's a transformative
'Think Act' space, nurturing innovation with radical thinkers and determined implementers.
Our conviction: "Mindset Matters!"
We believe that real change starts with mindset and is driven by transformative ways of thinking.
That's exactly where we come in.
These were our speakers, who inspired our gamechanger live:
We either find something new, or the planet will die.
Foto credits © Hannes Unterhauser
Ask not what locals can do for tourism, ask what tourism can do for locals.
Foto credits © Hannes Unterhauser
I don't want to convince anyone to become a vegan, I just want to have the choice.
Foto credits © Hannes Unterhauser
Moderation: Maria-Elisabeth Laimer
Martin Raymond, Co-founder of The Future Laboratory
Signe Jungersted, Former Development Director of Wonderful Copenhagen DK
Godo Röben,
Former CEO Rügenwalder Mühle
Roberta Ceretto, President of Ceretto Aziende Vitivinicole
Concrete approaches from speakers that the BEAM community found particularly valuable. Discover the BEAM Launch Abstracts!
