Leslie Bruce

President & CEO at Banff & Lake Louise Tourism (Canada), strategic brand developer

"Radical collaboration is about welcoming differing viewpoints – even those of your harshest critics – and committing to finding common ground." - Leslie Bruce has led the destination organization for Banff and Lake Louise for more than a decade. As the champion of Lead Tourism for Good, the destination's vision for sustainable tourism, she orchestrates extraordinary cooperation between businesses, Indigenous peoples, government agencies, and local communities, in an inclusive, regenerative approach to visitation.

Leslie's leadership has established her organization as both a community builder and economic driver in one of the world's most iconic destinations, demonstrating how tourism can be a powerful force for positive change.

To learn more about Leslie Bruce, check out an episode of the “Travel Beyond” podcast, where she is interviewed - Leading tourism for good: The 10-year vision behind travel in Banff National Park.