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Reinhard Lanner

Advisor & coach for destination and hospitality development


Reinhard's main focus is on innovation and digitalization, but also encompasses product development, talent management, and marketing. He provides targeted insights during workshops, lectures, and strategy discussions to uncover hidden perspectives and potentials. This enables company and regional networks to collaborate better, strengthen their innovation capacity, and drive sustainable developments forward. Reinhard is also a curator at TINA - Tourism Innovation Alliance. 

Fotocredit: Michaela Kraus Bonneau

Previously, he was responsible for digitalization and innovation at the Austrian National Tourist Office, as well as in the management of other regional and local tourism organizations. Additionally, he regularly speaks at events and teaches at international universities and educational institutes.

To learn more about Reinhard, visit his LinkedIn profile.


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