Why did Messe Bozen develop an innovative event format like BEAM?

In recent years, inspiring and experiential event formats have emerged in Europe. To remain attractive, many international trade show companies, including us, have integrated elements from these formats into their own events. Given that Fiera Bolzano has been very successful for many years in developing niche trade shows with high credibility and a strong local focus, it was only natural for us to venture into a completely new event format. South Tyrol has developed considerable expertise in the hospitality industry, making the region an ideal location for the new BEAM event format, which is aimed at pioneers in the industry. This format, whose name symbolises "be ambitious," aims to promote the region's tourism and economic development by placing visionaries and their ideas at the centre. It integrates both local and international perspectives to explore new opportunities and promote sustainable development.

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