Day 1

Welcome Lunch offered by OLM Nature Escape

Moderation duo with Christian Hamerle, Head of Food Service Innovation Lab, and Maria-Elisabeth Laimer, Co-Founder of FREEDL.

Christian and Maria-Elisabeth are gamechangers themselves and are familiar with the challenges of the hospitality industry. 

Cultivating arts, crops and inner gardens -

A figurative model to foster a collective of people who reframe the way we live and come together

Claus Sendlinger | Founder Design Hotels & Co-Founder Slow

Host: Tanja Heuchele I Editorial Director, nomad Magazine

Claus Sendlinger is a gifted master at uniting a fascinating mix of the brightest minds from various fields of hospitality, art, and culture behind his visionary ideas. A community that embodies a new form of hospitality and actively seeks to shape it. A hospitality that places values, diversity, and sustainability at its core.

Business speed dating

During this networking session, there's an opportunity to make cross-sector contacts through brief conversations and collectively shape a new hospitality industry.

Intro Talk I Wolfgang Töchterle, Director Marketing, IDM Südtirol/Alto Adige

Lab #1 | Radical humanity (in GER,  simultaneous translation in ITA & ENG)

How authentic leaders inspire people and motivate them to perform at their best

Lab #2 | AI as a boost  (in ENG, no simultaneous translation)

How AI can increase competitiveness and employee satisfaction

Lab #3 | Local connections  (in ENG, no simultaneous translation) (sponsored by Tourist office of the city of Bolzano) 

Become an authentic and attractive address for employees and guests

Lab #4 | Hospitality as a bridge (in GER, no simultaneous translation) 

How to create communities and open spaces and experience closeness 

(The labs will take place simultaneously – details see below)      

Networking 

Networking with coffee from the South Tyrolean roastery Caroma and artisan ice cream with fresh local ingredients from HIESIG Eis.Werk.Statt.

Results of the 4 Labs

Valuable insights and practical solutions for the key challenges the industry is facing. On stage: All BEAM Lab hosts, facilitators, case studies and an AI

Sensory management: Meaningful leadership with recognition and appreciation

Sara Abdel Masih | Hotelmanager, CEO of Sensory Academy Management, certified NLP trainer

We discover a new approach to shaping revolutionary and sustainable hospitality experiences

Evening & Food Experience with unique chefs at Messner Mountain Museum Firmian | Sigmundskron Castle

The exclusive evening event at MMM Firmian in Sigmundskron Castle combines new insights into the human-mountain relationship with inspiring networking in a unique atmosphere. Green Michelin-starred chef Stephan Zippl and “Slow Sophie“ chef Ingrid Mocatti ensure a unique taste experience, while Lisa Saltuari from the Garage Patisserie provides the sweet highlight.