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ipoma Issue 01

Interpoma presents

64 pages all about the apple

ipoma is nothing less than concentrated expertise on 64 apple-paper pages for all industry insiders!

  • The stories in this very first edition deal with the future of the apple industry, the cultivation in view of climate change and the apple as an therapeutic agent. 
  • Great personalities like Willi Kremer-Schillings, better known as "Farmer Willi", provide food for thought on the difficult relationship between consumers and farmers and the distorted self-image of agriculture. 
  • And last but not least, ipoma is taking you on a journey to the origin of the apple - to Kazakhstan.
  • Treat yourself to this must have for all apple connoisseurs! Do you have some more questions? Contact us now!


  1. The Forthright Farmer
  2. Apple therapy
  3. Future-proofing the apple
  4. Discover the whole magazine
  5. Correlated articles and further editions

 

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The Forthright Farmer

Food for thought on the difficult relationship between consumers and farmers and the distorted self-image of agriculture. 

   

  • Much has changed in agriculture over the past decades. Willi Kremer-Schillings (also known as Farmer Willi)  is convinced the message isn’t getting across to the consumer.
  • A discussion about organic vs conventional production and the influence of the consumer. Read the article. 
  • Back to the top

Foto credits: © Silvia Reimann

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Apple therapy

How healthy are apples? Can they be used for therapeutic purposes?


  • In a project entitled AppleCare, researchers at the Laimburg Research Center have been working with dermatologists and the University of Innsbruck to find out whether eating apples can alleviate birch pollen allergy.
  • All about new trends and innovative solutions. Read the article. 
  • Back to the top

Foto credits © Patrick Schwienbacher

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Future-proofing the apple

What is the future of the apple industry going to be like? 


  • The apple industry has a long tradition in South Tyrol – one that is based on constant change. Just as they have done in the past, growers in the 21st century are tackling the challenge of how to rekindle the appeal of the apple. 
  • A look ahead. Read the article 
  • Back to the top

Foto credits © Patrick Schwienbacher

Do you want to read more? 

Discover the entire ipoma magazine Issue 01 and be inspired by 64 pages of concentrated expertise! 

Download the whole ipoma Issue 01 magazine

pdf (15.35 MB)
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→ ipoma Issue 02

→ The Fall of an Icon

→ Quo vadis, USA?

→ With Love and Craftsmanship

→ Preview ipoma Issue 03

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Contact us

Giulia Montanaro

Giulia Montanaro

Brand Manager
T. +39 0471 516019
T. +39 0471 516019