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ipoma Issue 02

Interpoma presents

The world of apples in 84 pages

ipoma is nothing less than concentrated expertise on 84 apple-paper pages for all industry insiders!

  • After the great success of issue 01, ipoma returned with its second issue during Interpoma 2022, with topics projected toward the world, both geographically - particularly the USA, Japan, Normandy - and in time toward the future. 
  • But that's not all: this issue also discusses automation and digitization, and pomologist Walter Guerra and sensory scientist Christine Brugger talk about their work and daily lives around the world of apples. 
  • If apples are your job and your passion, this is the read for you!
  • Treat yourself to this must have for all apple connoisseurs! Do you have some more questions? Contact us now!


  1. The Fall of an Icon
  2. Quo Vadis USA?
  3. With Love and Craftsmanship
  4. Discover the whole magazine
  5. Correlated articles and further issues

 

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The Fall of an Icon

How the Red Delicious has become a victim of its own success   

   

  • For 70 years, the Red Delicious dominated the apple market in the USA. But now the iconic fruit has become little more than a decorative object. Why?
  • The official magazine of Interpoma ipoma Issue 02 tries to give answers to this question thanks to the article 'The Fall of an Icon'. Read the article. 
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Quo Vadis USA?

Understanding the U.S. apples industry trends

 

  • Since the 2000s, the USA has risen to the top in the apple world. Where is the U.S. apples industry going?
  • The article 'Quo Vadis USA?' outlines the apples industry's future in the United States. Here you find some abstracts and inputs from this article. 
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With Love and Craftsmanship

How Japan raised the apple to a higher status in its tradition

  • In Japan, apples are not eaten as a snack but as a delicacy – and are often sold as individual specimens. 
  • This peculiarity of Japanese culture has had a significant impact on the cultivation of apples in the island nation and has raised them to the status of a cultural asset.
  • In 'With Love and Craftsmanship' from the ipoma Issue 02 magazine author  Christian Heinrich tells us more about this topic. Read the article!
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Do you want to read more? 

Discover the whole ipoma magazine Issue 02 and be inspired by 84 pages of concentrated expertise! 

Download the whole ipoma Issue 02 Magazine

pdf (45.62 MB)
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→ ipoma Issue 01

→ The Forthright Farmer

→ Future-proofing the Apples

→ Apple Therapy

→ Preview ipoma Issue 03

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→ Interpoma Tours

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Contact us

Giulia Montanaro

Giulia Montanaro

Brand Manager
T. +39 0471 516019
T. +39 0471 516019