The Outdoor consumer: understanding them is the key to the future
Understanding who buys, how the market evolves, and how to prepare for new challenges in the outdoor sector.
- The outdoor market is changing: purchasing habits are evolving, new needs are emerging, and consumers are becoming increasingly diverse.
- How can companies, retailers, and industry professionals anticipate these transformations? During the conference, market experts, manufacturers, buyers, and tourism professionals will analyze the profile of today’s and tomorrow’s outdoor consumers.
- Thanks to the expertise of our speakers, including Jérôme Bernard (Vibram Group), Luca D'Angelo (Dolomiti Paganella), Günther Acherer (Italian Outdoor Group), Davide Ciferri (RR Trek), and Thomas Aichner (Sportservice Erwin Stricker), we will explore key trends, challenges, and opportunities for the industry, offering innovative insights and concrete ideas for planning successful strategies.
- An unmissable opportunity for those who want to stay ahead of the market and connect with key players in the outdoor industry.
