In recent years at Rock Experience, we have often talked about evolution. For us and our company, evolution constantly means adding something new to our vision, processes, products, the way we present ourselves to the market, in communication, in collaborations with our ambassadors, and it is in our style to live inside the plots of experiences. We have seen the entire outdoor market sector evolve with us, within which logic is fuelled by new product uses and different new consumer groups have entered. Habits and research have changed, helping to give meaning to new products and new purpose to established ones: a challenge for our company to rethink innovative eco-friendly technologies and solutions. What all of today’s players in this industry have in common is the desire to go further, find their own challenges in everyday life, and climb mountains. This is the basis of the evolution we believe in and the meaning of the deeper and more engaging experience we wish everyone to feel and live. The new season, the new collection, for us is not a point of arrival, but is always a new departure, a new challenge, strong in what we know how to do and curious to discover where the new will take us. “Feel your experience. Live your experience.” this is to assimilate and live each experience always and regardless! Happy adventures and experiences to all.
