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Prowinter Award Retail

A constantly evolving Award

The Award dedicated to the best-selling and innovative products is back with exciting news

  • Making room for innovation and quality: the Prowinter Award Retail was created in 2023 to give space to the new retail soul of Prowinter.
  • The Award aims to recognize the merit of companies that present the most convincing product, thus providing retailers with an additional tool to make their purchasing choices in the best way.
  • Revised categories "ski": the slope category, the backbone of the Italian market, is divided into two subcategories "top" and "allround" for both skis and boots, while the ski mountaineering ski and boot categories remain unchanged.
  • Introduction of four categories dedicated to the winter "outdoor" world: The chosen categories include footwear (for medium and high-intensity winter activities) and backpacks (for ski touring/freeride and intense winter activities).
  • The Prowinter Award Retail Special Prize is introduced, a category that aims to highlight a different product category each year, in order to open the Award to different products and thus highlight further market segments. The Prowinter Award Special Prize in 2025 will be dedicated to women's skis.
5 + 5 jurors
10 categories
1 new Special prize
1 exhibition with all the new products

You could be the next Prowinter Award Retail 2025 winner!

Discover the participation rules and registration form. Showcase your brightest innovations! You could be among the winners of one of the competing categories.

Apply now

The Jury

Elio Bottero

Elio Bottero

Entrepreneur of large-scale sports distribution, also online
President - Categories Ski
Alessandro Monti

Alessandro Monti

Sports large-scale retail entrepreneur
Categories Ski
Francesca Martinelli

Francesca Martinelli

Ski mountaineering champion
Categories Ski
Florian Eisath

Florian Eisath

Former World Cup Athlete and CEO Carezza Dolomites
Categories Ski
Guido Bottazzo

Guido Bottazzo

Specialist designer and professor in industrial design
Categories Ski
Massimo Zuin

Massimo Zuin

Category Manager specialized in sporting goods for outdoor activities
Categories Outdoor
Patrick Stuflesser

Patrick Stuflesser

Certified South Tyrolean mountain guide & International Mountain Leader (UIMLA)
Categories Outdoor
Fabio Deon

Fabio Deon

Founder and head of a design studio for the development and production of technical outdoor and safety footwear.
Categories Outdoor
Giovanni Viganò

Giovanni Viganò

Sports large-scale retail entrepreneur, Sherpa Mountain Store
Categories Outdoor
Guido Bonvicini

Guido Bonvicini

Alpine Guide (Collegio Guide Alpine Lombardia)
Categories Outdoor

Categories “Ski”

  1. Alpine slope skis - top
  2. Alpine slope ski boots – top
  3. Alpine slope skis – allround
  4. Alpine slope ski boots – allround
  5. Ski touring skis
  6. Ski touring boots
  7. Prowinter Award Retail Special Prize 2025: Women's skis

Categories “Outdoor”

  1. Winter Easy Footwear
  2. Winter Expert Footwear
  3. AirBag Backpacks
  4. Multifunctional Backpacks
  • Innovation: the technologies that take the product into the future and that favour better performance;
  • Saleability: the set of values that make the product more attractive to the public and consequently more saleable by the retailer;
  • Design & Storytelling: the appearances of the product which we know to be a strong purchase motivation and the communication of the product, which bases on the product’s storytelling.

The winner of each category will be entitled to an advertising package including:

  • inclusion in a dedicated press release
  • article on the official Prowinter webpage
  • inclusion in a dedicated newsletter
  • dedicated posts and stories on the fair's social media channels
  • promo-kit to share your victory

Who won the Prowinter Award Retail in 2024?

Discover the products of the 6 winners and 18 finalists featured in the 2024 edition.

Discover now

Contact us

Anna Crosignani

Anna Crosignani

PROJECT MANAGER
T. +39 0471 516108
T. +39 0471 516108