Prowinter Award Retail

A constantly evolving Award

The Award dedicated to the best-selling and innovative products is back with exciting news

Making room for innovation and quality: the Prowinter Award Retail was created in 2023 to give space to the new retail soul of Prowinter.
The Award attests the merits of companies that present the most convincing product, thus providing retailers with an additional tool to make their purchasing choices in the best way.
Revised categories "ski": the slope category, the backbone of the Italian market, is divided into two subcategories "top" and "allround" for both skis and boots, while the ski mountaineering ski and boot categories remain unchanged.
Introduction of four categories dedicated to the winter "outdoor" world: The chosen categories include footwear (for medium and high-intensity winter activities) and backpacks (for ski touring/freeride and intense winter activities).
The Prowinter Award Retail Special Prize is introduced, a category that aims to highlight a different product category each year, in order to open the Award to different products and thus highlight further market segments. The Prowinter Award Special Prize in 2025 will be dedicated to women's skis.

5 + 5 jurors

10 categories

1 new Special prize

1 exhibition with all the new products

Categories "Ski"

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1. Category Alpine slope ski boots – top - Head Kaliber 130 MW GW BOA2

Jury's motivations

The success of Head Kaliber 130 MW GW BOA² lies in the perfect integration of the Dual BOA® H1 system into the shell design, resulting in a synergy between technological innovation and advanced features. Combined with a sophisticated design that elegantly blends matte and glossy finishes, this makes the product a benchmark capable of capturing the attention and interest of the modern consumer.

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2. Category Alpine slope ski – top - Atomic REDSTER G9

Jury's motivations

Atomic REDSTER G9 stands out as the best product in its category due to its excellence in the evaluated criteria, combining significant technical innovation with an essential and functional design. These features not only guarantee high performance for the end user but also make it easier for retailers to promote and sell the product, making it a benchmark in the industry.

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3. Category Alpine slope ski boots – allround - Dalbello Veloce Space 120 Dual BOA

Jury's motivations

Dalbello Veloce Space 120 Dual BOA stands out for its significant number of integrated technical innovations, while maintaining comfort and volume, which are central to the design. The fresh aesthetic, with soft colors and harmonious lines, further enhances the choice of colors.

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4. Category Alpine slope skis – allround - Salomon ADDIKT PRO 76

Jury's motivations

Salomon ADDIKT PRO 76 stands out due to its advanced technology and focus on sustainability, highlighted by the use of recycled materials. The vibrant graphics and bright colours make it particularly appealing to the target audience.

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5. Category Ski touring boots - La Sportiva Kilo XTR

Jury's motivations

La Sportiva Kilo XTR has been awarded for its exceptional versatility, designed to excel both uphill and downhill. This ski touring boot combines lightness and stiffness, promising high performance without compromising the compact volume typical of ski touring boots.

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6. Category Ski touring skis - Ski Trab Mistico 2.0

Jury's motivations

Ski Trab Mistico 2.0 stands out for its extreme lightness and optimal width for modern ski touring. This versatile and technologically advanced ski guarantees an excellent balance between uphill and downhill performance.

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7. Category Special Prize 2025 Women's skis - Head Power Joy

Jury's motivations

Head Power Joy has been awarded for its advanced technologies, specifically designed to meet the needs of women. The ski has been made lighter and more maneuverable, while maintaining high quality and excellent performance.

Categories "Outdoor"

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1. Category Winter Active Footwear - Dolomite Saxifraga 2.0 HIGH

Jury's motivations

This model represents a significant innovation, offering an ideal connection between the natural outdoor world and the urban winter world. The project stands out for its strong and consistent storytelling, which highlights the concept represented by the product.

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2. Category Winter Expert Footwear - Millet Trilogy Jorasses 4S GTX

Jury's motivations

This shoe stands out for its high level of insulation and protection, made with durable materials suitable for even the most extreme weather conditions. It fully meets the requirements of its category.

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3. Category Multifunctional Backpacks - Vaude Monviso 32L

Jury's motivations

Vaude Monviso 32L stands out for its versatility, allowing for use in various winter activities. The numerous accessories make it extremely functional and adaptable to multiple needs.

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4. Category Airbag Backpacks - Ortovox Avabag Litric Tour 30

Jury's motivations

This backpack stands out for the adoption of advanced technology that enhances its efficiency and reliability in winter outdoor environments. The variety of integrated accessories allows it to meet the diverse needs of users, improving the organisation and versatility of the product.

Categories “Ski”

Alpine slope skis - top

Atomic REDSTER G9
Fischer RC4 NOIZE M-PLATE
Salomon S/RACE GS PRO+I12 GW

Alpine slope ski boots – top

Head KALIBER 130 MV GW BOA2
Tecnica Mach 1 Lv 130
K2 K2 Cortex 130 ZONAL BOA

Alpine slope skis – allround

Salomon ADDIKT PRO 76
Elan WINGMAN 80 Ti Shift X 25
Rossignol Rossignol Arcade 80

Alpine slope ski boots – allround

Salomon S/PRO SUPRA DUAL BOA 120 GW
Dalbello Veloce Space 120 Dual
Atomic HAWX ULTRA 100 DUAL BOA
Nordica Speedmachine 3 Boa DD 120 (GW)

Ski touring skis

Skitrab Mistico 2.0
Blizzard Zero G 96
Salomon MTN 96 CARBON

Ski touring boots

Salomon S/LAB MTN SUMMIT
Dalbello Quantum Free Pro 130
La Sportiva KILO XTR

Prowinter Award Retail Special Prize 2025 - Women's skis

Prowinter Award Retail Special Prize 2025

Women's skis

Salomon S/MAX N°12
Atomic CLOUD C14
Head Power Joy

Categories “Outdoor”

Winter Active Footwear

Lowa - Renegade EVO ICE 2 GTX
Scarpa - Ribelle TRK GTX
Dolomite - Saxifraga 2.0 HIGH
Tecnica - Spark S MID GTX

Winter Expert Footwear

Aku - Aurai DFS GTX
Millet - Trilogy Jorasses 4S GTX
Lowa - Cevedale PRO MID GTX

Multifunctional Backpacks

Millet - M White 32
Vaude - Monviso 32L
Camp - Ski Mantra 25

Airbag Backpacks

Ortovox - Avabag Litric Tour 30
ABS - Voltage Set Alpride E2 10L
Arva - Tour 28L

The Jury

Categories “Ski”

Alpine slope skis - top
Alpine slope ski boots – top
Alpine slope skis – allround
Alpine slope ski boots – allround
Ski touring skis
Ski touring boots
Prowinter Award Retail Special Prize 2025: Women's skis

Categories “Outdoor”

Winter Active Footwear
Winter Expert Footwear
AirBag Backpacks
Multifunctional Backpacks

Innovation: the technologies that take the product into the future and that favour better performance;
Saleability: the set of values that make the product more attractive to the public and consequently more saleable by the retailer;
Design & Storytelling: the appearances of the product which we know to be a strong purchase motivation and the communication of the product, which bases on the product’s storytelling.