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Prowinter Outdoor

Prowinter goes Outdoor

Together with the Italian Outdoor Group and MagNet, Prowinter Outdoor will take place for the second time in Bolzano.

  • The already established rental and ski trade show, taking place January 11–13, 2026 in Bolzano, Italy, is being enhanced once again this year with an ambitious project.
  • In a rapidly evolving and changing market scenario, the operational partnership between Fiera Bolzano, Italian Outdoor Group and MagNet also aims to involve the entire community of outdoor operators, generating new and valuable opportunities for exhibitors and visitors to meet, compare and do business.
  • Prowinter Outdoor: an ideal laboratory for a new concept of winter outdoor, based on the contamination of seasons and forms of experience in contact with nature.

Goals

  1. Enrich Prowinter, traditionally linked to alpine skiing and the rental world, with the outdoor community
  2. Reframing the concept of "winter outdoor" toward a new idea of outdoor activities, partly because of the new climate scenarios and the growing demand for contact with nature
  3. Significantly increase the presence of international operators, particularly from German-speaking countries (Germany, Austria and Switzerland) but not only

"Outdoor" Categories

As part of the Prowinter Award Retail 2026 there are 4 new “Outdoor” categories! Find out what they are and how to apply!

Find out more

If your company is interested in participating, please contact us by filling out the participation form below.

Participation form

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Contact us

Geraldine Coccagna

Geraldine Coccagna

BRAND MANAGER
T. +39 0471 516039
T. +39 0471 516039
Francesca Lazzarini

Francesca Lazzarini

Project Manager
T. +39 0471 516259
T. +39 0471 516259