Hero section

Prowinter Outdoor

Prowinter goes Outdoor

Together with Italian Outdoor Group and MagNet, Prowinter is enriched with a new community

  • The already landmark rental and ski trade show, scheduled for Jan. 13-15, 2025, in Bolzano, Italy, is being enriched with a new and ambitious project. 
  • In a rapidly evolving and changing market scenario, the operational partnership between Fiera Bolzano, Italian Outdoor Group and MagNet also aims to involve the entire community of outdoor operators, generating new and valuable opportunities for exhibitors and visitors to meet, compare and do business.
  • That's why Prowinter Outdoor is born: an ideal laboratory for a new concept of winter outdoor, based on the contamination of seasons and forms of experience in contact with nature.
  1. Enrich Prowinter, traditionally linked to alpine skiing and the rental world, with the outdoor community
  2. Reframing the concept of "winter outdoor" toward a new idea of outdoor activities, partly because of the new climate scenarios and the growing demand for contact with nature
  3. Significantly increase the presence of international operators, particularly from German-speaking countries (Germany, Austria and Switzerland) but not only

New for 2025! The new Outdoor sector is also represented in the Prowinter Award Retail!

This year, the Prowinter Award Retail has been expanded to include four categories from the Outdoor sector. Submit your product in one of the following categories by November 11:


  • Winter Active Footwear
  • Winter Expert Footwear
  • AirBag Backpacks
  • Multifunctional Backpacks
Go to the application page

If your company is interested in participating, please contact us by filling out the participation form below.

We'd like to have an offer for the following products/services

to the processing of my personal data, including for the purpose of sending advertising and marketing material (voluntary consent).

Stay up-to-date with our newsletter!

With our free newsletter, you won't miss any of our events.

Subscribe now
Partner

Contact us

Geraldine Coccagna

Geraldine Coccagna

BRAND MANAGER
T. +39 0471 516039
T. +39 0471 516039
Francesca Lazzarini

Francesca Lazzarini

Project Manager
T. +39 0471 516259
T. +39 0471 516259